NOVELTY | Jacquemus ss/13

Today I stumbled upon the young, French label Jacquemus. Everything about it is so easy, so natural, so honest and so pure. Head designer and founder Simon Porte Jacquemus is only 21 years old. His collections are made up of simple ideas, often one fabric on an entire look. flipping Clicking through his lookbooks feels more like going through the personal photo album of a parisian girl in the early noughties. Simon, you've got a new fan.